XP CEN/TS 16555-6
Innovation management - Part 6 : creativity management
Le présent document fournit des lignes directrices pour gérer le processus de production d'idées nouvelles à partir desquelles des innovations peuvent être développées. Il s'applique à tous les types d'organisation, y compris les industries manufacturières et de services, le secteur du volontariat, les organisations gouvernementales et sociales, mais en portant une attention particulière aux petites et moyennes entreprises (PME). Les lignes directrices fournies dans le présent document concernent les questions devant être étudiées par les responsables du management de l'innovation, en particulier durant la phase créatrice, et l'origine des idées, interne ou externe à l'organisation.
Le présent document fournit des lignes directrices pour gérer le processus de production d'idées nouvelles à partir desquelles des innovations peuvent être développées. Il s'applique à tous les types d'organisation, y compris les industries manufacturières et de services, le secteur du volontariat, les organisations gouvernementales et sociales, mais en portant une attention particulière aux petites et moyennes entreprises (PME). Les lignes directrices fournies dans le présent document concernent les questions devant être étudiées par les responsables du management de l'innovation, en particulier durant la phase créatrice, et l'origine des idées, interne ou externe à l'organisation.
<p class="MsoBodyText"><span lang="EN-GB">This document provides guidance on managing opportunities and ideas by:</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">explaining the reasons for and the value of managing ideas effectively;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">describing how to prepare for front end innovation activities;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">addressing people and organization issues, including innovation leadership, culture and strategy;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">detailing innovation activities and their interrelationships;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">outlining activity and process evaluation considerations that are important for innovation success.</span></p> <p class="MsoBodyText"><span lang="EN-GB">A sub-set of processes are addressed as described in ISO 56002, i.e. identifying opportunities, creating concepts, and validating them. The activities within these processes, when managed together, bring forward viable innovation concepts for development. Developing these innovation concepts into solutions and deploying these solutions is addressed by ISO 56002 and is outside the scope of this guidance document.</span></p> <p class="MsoBodyText"><span lang="EN-GB">This document provides guidance for any innovation type along the continuum from incremental to radical innovation, as defined in ISO 56000.</span></p> <p class="MsoBodyText"><span lang="EN-GB">This guidance is intended for:</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">any user involved in innovation, whether for an organization or individual;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">any organization type or scale;</span></p> <p class="ListContinue1" style="mso-list: l0 level1 lfo1;"><!-- [if !supportLists]--><span lang="EN-GB" style="mso-fareast-font-family: Cambria; mso-bidi-font-family: Cambria;"><span style="mso-list: Ignore;">—<span style="font: 7.0pt 'Times New Roman';"> </span></span></span><!--[endif]--><span lang="EN-GB">any understanding of value creation and realization, whether for profit, social impact, changes in strategic direction, or any other purpose.</span></p> <p class="MsoBodyText"><span lang="EN-GB">This document can help organizations to systematically manage their opportunities and ideas to realize greater value from front end innovation activities to arrive at go/no–go decisions for development. There is no one method or set of tools for use in all situations. Choice is impacted by a range of related considerations to be addressed in this document.</span></p>
- Avant-propos3
- Introduction4
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1 Domaine d'application4
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2 Références normatives4
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3 Termes et définitions4
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4 Comprendre la créativité au sein d'une organisation5
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5 Responsabilité de la direction et établissement d'une politique en matière de créativité5
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6 Management du processus créatif6
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7 Types d'idées créatives6
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8 Encourager la participation à la production d'idées - motivation7
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9 Évaluation et sélection des idées8
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10 Documentation et propriété intellectuelle10
- Annexe A (informative) Études de cas11
- Bibliographie13
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