IWA 41:2023

Guidelines for live streaming marketing service

This document provides guidelines for the service process and operations management of live streaming host, live streaming marketing platform, live streaming marketer, and multi-channel network agency (MCN agency) in the process of carrying out live streaming marketing services. This document is applicable to the parties involved in live streaming marketing services.

This document does not cover information technology (IT) requirements, specifically excluding:

—     information security, cybersecurity, and privacy protection;

—     coding of audio, picture, multimedia, and hypermedia information;

—     IT service management and IT governance.

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