AC X50-830

AC X50-830

February 2002
Agreement Current

Touristic activities - Quality promotion in tourist information offices - Methodological guide for a mobilizing approach to visitor service when promoting a tourist destination

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Main informations

Collections

National standards and national normative documents

Thematics

Silver économie

Publication date

February 2002

Number of pages

64 p.

Reference

AC X50-830

ICS Codes

03.080.30   Services for consumers
03.200.01   Leisure and tourism in general

Classification index

X50-830

Print number

1 - 27/02/2002
Table of contents
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  • Introduction
    6
  • 1.1 Origines du dispositif: pourquoi une démarche qualité à Lyon ?
    6
  • 1.2 Contexte local
    6
  • 1.3 Limites de l'approche
    7
  • 1.4 Caractéristiques clés de l'intervention d'accompagnement dAFNOR
    8
  • 1.5 Positionnement du document par rapport aux autres référentiels existants
    10
  • 2 Fonctionnement du réseau qualité accueil
    12
  • 2.1 Comité de pilotage
    12
  • 2.2 Mobilisation des prestataires touristiques locaux
    14
  • 2.3 Règles de décision
    15
  • 2.4 Actions de communication entre l'office du tourisme et les sites
    16
  • 2.5 Utilisation marketing
    16
  • 2.6 Créationd'une
    marque 16
  • 3 Engagements des prestataires touristiques locaux
    17
  • 3.1 Les sites de congrès, d'expositions et de spectacle
    17
  • 3.2 Les hôtels
    19
  • 3.3 Les restaurants
    21
  • 4 Modalités d'évaluation des engagements
    23
  • 4.1 Dossier de candidature
    23
  • 4.2 Visites surplace
    24
  • 4.3 Tests
    24
  • 4.4 Questionnaire à l'attention des clients
    24
  • 4.5 Plan d'amélioration de la qualité
    25
  • Annexe A (informative)
    26
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